B站英雄联盟S11直播人气峰值近5亿,无障碍直播间覆盖近600万人

11月6日晚,2021英雄联盟全球总决赛(以下简称“S11”)迎来冠军争夺之战。中国战队EDG成功战胜韩国战队DK,以3:2的成绩拿下全球总冠军。S11作为全球最受关注的电竞赛事之一,今年赛事期间B站直播最高人气峰值达到近5亿,直播累计观看人次同比增长超20%。
2020年8月,B站与拳头游戏达成战略合作,获得2020年至2022年连续三年的全球总决赛中国大陆地区直播平台领域独家版权,及二路直播间等一系列独家权益。在今年的赛事直播中,超百位嘉宾加入B站二路“高能直播间”,二路累计观看人次同比去年增长超200%,B站电视端(云视听小电视)累计观看人次更是同比增长超400%。随着EDG队员的捧杯,B站直播弹幕也下起了“金色的雨”。
不仅仅是赛事直播,B站UP主们将游戏文化及电竞赛事,与音乐、舞蹈、动画、手工、时尚、科技等内容相结合,推出了丰富的创意视频。截至11月6日,赛事期间B站英雄联盟相关视频的投稿量突破30万,同比增长超100%;相关视频总播放量突破25亿,较去年S10同比增长超40%。
其中,B站UP主“哦呼w”通过视频创作,将《英雄联盟》变成了一个极具节奏性的音乐游戏;曾带来惊艳水下舞蹈视频的UP主“斜杠玩家吉叔”团队,用水下国风舞蹈为赛事应援;UP主“神奇的老皮VFX”历时半年,自制出英雄联盟特效短片;同样为B站UP主的谭晶,还跨界演唱了S11主题曲《不可阻挡》。
UP主“神奇的老皮VFX” 《历时半年!玩家自制LOL特效短片!》
UP主“斜杠玩家吉叔” 《震撼!水下敲响战鼓,用国风舞蹈为S11应援!》
与此同时,也有更多群体的热爱和需求被关注到。S11期间,B站推出了电竞赛事中首个无障碍直播间,通过引入讯飞听见技术服务,推出 AI 语音识别字幕,为听障游戏爱好者即时显示解说内容。同时,B站还联合专业手语翻译团队,在赛果播报及赛后采访环节提供手语翻译,并于每个比赛日推出手语互动内容。截至11月6日,B站S11无障碍直播间吸引近600万人观看。
B站还联合科技区UP主“字幕君GOUBA”,为高位截瘫的前消防员“心理咨询师朱铭骏”进行无障碍环境改造,帮助他打造世界上第一张无障碍病床电竞仓。
S11期间,B站还与中国残疾人福利基金会联合发起行动。在10月5日至11月6日的非官方赛事期间,B站邀请多位UP主参与趣味赛事,并将首轮50万元活动奖金捐款用于残疾人无障碍观影及观赛建设。未来,B站也将持续推进无障碍功能的建设,为更多人打开一个温暖、宽阔的通道。
金士顿推出《我是大神仙》限量版联名闪存盘
原神的首个电竞赛事:哔哩哔哩原神UP主邀请赛将于11月12日开启
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