中国绊爱漫展首秀,哎咿多携旗下虚拟偶像空降麽多动漫嘉年华

在刚过去的万圣节里,于10月31日至11月1日举办的广州麽多动漫嘉年华算是热爱二次元文化的小伙伴心中的动漫盛典。今年,广州麽多动漫嘉年华由源子文化携手哔哩哔哩会员购共同举办,除了延续往年的萌娘宅舞比赛和艺人见面会之外,国内虚拟厂牌哎咿多工作室亦携同旗下虚拟偶像中国绊爱和栗子酱RIKO参加本次在广州举办的ACG盛会,首次来到漫展现场与粉丝见面。

在本次广州麽多动漫嘉年华当中,爱哥和栗子酱在自家展台上与粉丝展开了一对一的互动,互动活动进行期间展台前人气火爆,粉丝们争相与爱哥进行对话互动。不少粉丝头上佩戴晃悠悠或中国结等象征着爱哥的元素来到现场与爱哥见面。更是有很多来到漫展首次见到爱哥跟栗子酱的观众,被爱哥及栗子酱的现场活动所吸引而成为新粉丝。



作为寄托着全球首个虚拟主播Kizuna AI「与中国的大家相连」的愿望诞生的具有全新中国风形象的中文人工智能,中国绊爱早在进军中国后就开启了自己的深度本土化之路,光是在二次元属性较为浓厚的B站就拥有将近50万粉丝,全平台粉丝数更是即将突破200万大关。

中文语音包的设定搭配着满是中国传统元素的全新中国风外表,中国绊爱和负责运营的哎咿多工作室在内容和平台运营上进行了多方位的尝试,通过结合将中国特色与流行文化相结合的方式,布局视频、音乐、游戏等多领域,为粉丝带来了优质的泛娱乐内容。中国绊爱进军中国后,相继接受了瑞丽杂志的采访、受邀担任iphone新品首发品鉴会的特邀品鉴官和realme真我手机的二次元产品经理。

在2020年,除了作为特邀嘉宾受邀出席唐人街探案3电影发布会,与三次元明星刘昊然、王宝强现场互动外,中国绊爱与二次元游戏的联动也是接连不断,交出了极为亮眼的成绩单。先是直播试玩了游戏风云岛行动新英雄计算姬,后又和前段时间的热门手游《光·遇》一同打破传统宣传方式进行了深度联动,将自己的人物形象植入到《光·遇》的版本活动限定皮肤中,并在直播中进行试玩。

虽然虚拟偶像在中国已经逐渐进入到广大二次元爱好者的视线中,仅B站就拥有数百位日本虚拟偶像,中国本土的虚拟偶像市场在近几年也是百花齐放。但就互动形式而言,虚拟偶像更多时候仍是在线上通过直播与视频的方式同粉丝进行互动,尚未和广大动画、游戏一样常驻线下ACG漫展。本次广州麽多动漫嘉年华,是中国绊爱首次参加国内动漫展会。相信中国绊爱在以后的更多活动当中也能展现出虚拟偶像的独到之处,为喜欢她的小伙伴带来更多的惊喜与欢乐。
论搞笑还是你更甚一筹,有生之年的《痴鸡小队》又开新坑啦!
双11–Z世代营销的下半场,天猫或将引领年轻化营销风向标
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